Lynx Date Simulator

Client: Lynx

Agency: Dare

The brief was to engage the target market for in a new and innovative way. I decided focussed around the area of dating and tried to simulate a young mans mission to find the perfect partner to have on his arm, all with the aid of Lynx of course.

Once enticed into going to the bar, by a fake news report, the user first has to create his digital persona. Importantly here the user has to choose what Lynx fragrance to wear. Once at the bar the user can try his luck with a selection of women, however his choices so far will effect his chances. For instance going out in your boxers and with no Lynx fragrance on will not get you the women of your dreams! Along with this the user has to pass a small chat up test. If all goes well and the user has made all the right choices along the way the girl will ask for the users mobile number.

Sometime in the next 24 hours the user receives a text asking if they fancy a date with the girl. This returns them to the site where they continue to date their chosen girl. Each date they go on will contain a small test, like where to go or what to say. With the aim to woo the girl to get to your naughty weekend away in Paris. Along the way there are other incentives like saucy picture messages from your date.

The whole process is expandable with new girls and new fragrances and an infinite amount of dates. The users data is covertly collected and they are then prompted to return to the site multiple time where they can be reached by further brand and product promotion.

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